Get To Know Us

Our Story. Our Mission. Our Team.

Our Story.

IQ Lighting is a Customer Service Company that just happens to sell & distribute Horticultural Lighting.

We have walked more than several miles in your shoes and we get it. None of this needs to be difficult and it is our mission to be transparent about our process and responsive to your exact needs.

We also understand that until you experience working with us the phrase “Customer Service” is marketing jargon that can be written all over our website, placed on our social media pages, and printed on each spec sheet.

We want you to reachout… We want you to ask us the tough questions… We want you to EXPERIENCE the IQ difference.

Built From LOGIQ.

Fifteen years ago, we set out to rethink the traditional lighting distribution model and today LOGIQ is the leading Modern Supply lighting company in North America.

LOGIQ is a national lighting and lighting controls supplier. We're not a traditional distributor. LOGIQ is a Modern Supply company. Our mission is to be the best project management and logistics company in the lighting industry. Modern Supply is a progressive, smarter approach to an outdated lighting supply chain. Modern Supply utilizes resources more efficiently to manage projects better, create better logistics to meet customer needs while reducing unnecessary overhead and providing the best value to our partners. At LOGIQ, we solely focus on our customer's and partner's experience for long term relationship building.

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The IQ Team.




Kale brings over 25 years of specialized education, experience, and industry knowledge in lighting to the IQ team. A true entrepreneur in the lighting industry, Kale and his business partner Justin Streeb have applied their progressive vision to pioneer change in the industry standards for lighting design and lighting supply since 2008. Kale's technical experience and creative problem solving skills help provide his customers the best overall value lighting solution.

Kale & Justin started LOGIQ Supply to source and supply customers the best lighting fixtures at the best price, with the best customer service. IQ is the latest brand of lighting products to be supported by LOGIQ. Kale's passion for lighting is evident in every interaction he shares with his colleagues, customers, teammates, and partners.




Having been in the Horticulture and lighting industry for many years now, Mark’s primary concern is the success and adoption of LED lighting into Contained Environmental Agriculture.

Mark was early to identify an opportunity in the indoor vertical farming space and realized the importance that lighting plays in the production and quality of plants produced. Mark’s ability to problem solve and communicate solutions lead him into the lighting world. He strongly believes that his success is directly linked to the success and growth of his customers. When not consulting or trouble shooting with customers, Mark enjoys being in the great outdoors with his family.




Dr. Hoffman has been a consultant to the burgeoning cannabis industry since 2017, bringing compliance methods, process efficiency, and quality control garnered in biotech to bear. Dr. Hoffman served as cultivation and production manager at Ermont, Inc. in Quincy, MA, overseeing a 16,000 ft2 cultivation and kitchen producing over 30 different edible products and marijuana-infused products (MIPs). This role involved designing SOPs and automated production schedules for cannabinoid extraction and MIPs/edibles.

Since 2018, Dr. Hoffman co-founded Massachusetts-based Evokanna, social equity cultivation and manufacturing start-up, and Evoke, a Boston-based retail store. Dr. Hoffman concurrently founded Fast Fish Consulting, representing clients in multiple states, Canada, and internationally, assisting with competitive applications, operations process engineering, and design, horticultural best practices, and compliance. He currently serves as senior advisor to Evokanna and holds the position of COO with Green Tech Enterprises, located in the greater Boston area.




Kacey brings a wide array of planning, strategic partnership building, supply chain, and logistics experience to IQ with a background in corporate and nationwide public events. She has been with LOGIQ since 2016, where she manages all things logistics, vendor relationships, project delivery, and closeout. She gets you what you need, when you need it, where you need it!

Outside of keeping things on schedule in the lighting world, Kacey loves to be in the mountains, spend time with family, watch college football (GO NOLES), or work on house projects




Maggie brings 14 years of customer service, account management, supply chain logistics, and client relationship building to IQ. A quick and eager learner, she has taken on a new adventure with IQ and horticultural lighting. Coming from healthcare, her supply chain background fits right into the crazy and fun world that is lighting logistics.

When she’s not diving deep into lighting, Maggie is immersed in the Colorado mountains, hiking, backpacking, camping, skiing, etc., and volunteering her time teaching outdoor education.


Our customer support team is ready to assist you on your next project, or if you have any questions about a new or existing order.

  • Phone
  • Email
    Sales/Quote: Sales@iq.lighing
    Customer Service:
  • Office Hours
    9:00 AM - 4:30 PM MST, Monday - Friday
  • Address
    2727 W 2nd Avenue Denver, CO 80219